FC Barcelona Distances Itself from Sponsor’s Cryptocurrency Amid Backlash
FC Barcelona has explicitly denied any involvement with a cryptocurrency launched by its new sponsor, Zero Knowledge Proof (ZKP). The club's abrupt disassociation follows swift criticism from fans and analysts questioning ZKP's opaque operations and the rationale behind the partnership.
Barcelona's statement emphasized it bears "no responsibility" for ZKP's token, signaling damage control as football clubs increasingly turn to crypto sponsors. The controversy highlights growing scrutiny of such tie-ups, particularly when sponsors lack transparency.
The three-year sponsorship deal now faces heightened skepticism. With gambling advertising restrictions tightening across European football, crypto partnerships have emerged as alternative revenue streams—but this incident demonstrates their potential reputational risks.
